How to grow your online presence

The online world can be a loud and overwhelming place. With lots of different platforms, content, and people all vying for attention, it can be hard for charities to cut through the noise. 
 
The good news is it is possible with only a few pointers. With the right tools at their disposal and the expansive reach of the internet, even the smallest charity can have a big voice.  
 
Any organization can reach anyone interested in their cause from anywhere, regardless of geographical location or time zone. They only need to be online.  
 
Whether it’s creating an exciting yet navigable website or making the most of what search engines can offer, there are lots of tricks to improve your online visibility, increase the number of people who are aware of your cause, and ultimately maximize your impact. 
 
In this article, Charity Digital will outline three of the most helpful tips to get you started.

 
 
Build a good website
 
An organization’s website is fundamental to its online presence. A good charity website is all about making life easier for supporters, donors, and beneficiaries when they visit. It can raise awareness of a cause and improve the way that a charity’s services are delivered online. It should be easy to navigate, accessible, and showcase the work of the charity to everyone who wants to know more. 
 
An effective website can also drive donations and build trust between the organization and its supporters. For example, when people donate through a charity’s website it’s the charity that can control how that’s done and what happens next between the charity and the donor. This is particularly true about the method and frequency of subsequent communications.  
 
It is much harder to control the process when donations come through third parties, including social media platforms. The Enthuse Donor Pulse Report clearly showed donors were more likely to remember the cause they donated to if they did so directly through the charity’s website, warning of a ‘Give and Forget’ trend when using third party platforms. 
 
When creating or improving their website, charities should think first about what their audience wants to know and consider how to make their journey through the site as easy as possible. This could include putting important statistics on the home page such as showing donors how many people they support and how many services they deliver.  
 
Similarly, making the donate button large and visible can help steward potential supporters directly to where they want to go with ease. 
 
A good example of this is the website for Scope, a UK-based disability charity. At the top of the page, there are three clear links to the charity’s most important pages: their donate page, their online shop, and where their beneficiaries can find advice and support.  
 
Like Scope, charities should think about their audiences and their most likely journeys through their website. Take them from A to B in as few steps as possible and receive increased loyalty and support in return.

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